About

GroWings Design is a faith based studio, conceptualized by my father and realized by myself, his daughter. Artistically trained for over twenty-five years, and with more than ten years of experience working in the advertising/marketing field as a graphic designer, I firmly believe in quality over quantity. For the past six years I've worked full time as an art director, and have created designs-print, web, video-for large companies and small businesses alike. Through all the experiences, I've learned my heart lies with small business and start-ups.

I love getting in the trenches with people who need branding from the ground up. I have a passion for creating business cards that leave strong impressions through the combination of design and specialized printing. I delight in being able to help someone's business have a unique voice in a cluttered world of cookie cutter templates.

Something a Little Different

GroWings is not my sole income, I work full time as an art director for a small business that maintains a strong family-like atmosphere. Becasue it's not my livelyhood, I can charge alot less than competition with my qualifications. Due to the fact that I am not making much profit, and this is more of a side passion, I pick and choose my clients.

I'm interested in pursuing fun projects with easy going clients who have an open mind; if this sounds like you and your project, please don't be shy about contacting me.

Logo Design

I primarily use Illustrator to create a logo as vector files offer the most versatility in usage.


  • Trinicore

    In redesigning a logo for Trinicore, the concepts revolved around how to represent a trio of company beliefs with God at the center. The client also wanted to continue using a trinity knot as visual representation. After conversations and a few rounds of logo concepts, this refreshed logo was created.

    In the end the client's father was very attached to their previous design and in the end I designed a different version that was much closer to the original. I like both versions but since the client and I oroginally decided to move forward with the first version I decided to use that one for my portfolio. The gold in the final version was inteanded to be gold leaf.

  • ReStone

    The ReStone logo was created from scratch and the client had no solid vision for it's direction. After having a conversation about his business and getting a better understading for what he needed, the ReStone logo was conceptualized. It went through very minor changes and from the beginning was always made to be printed with a UV spot varnish (representing the glossy look of finished granite).

    The client was extremely happy with the outcome.

  • Box of Ninjas

    A cosplay logo, the client already decided on the brand name, but had a few different ideas about the visual. Drawing from the aesthetics the client gave as examples, and after a few rounds of color options, Box of Ninjas was born.

  • Turning Tides Transitions

    Turning Tides Transitions was created from a few ideas mentioned by the client. As a therapy program the client wanted a visual that represented transitioning and growth. The program name was already representive of water, so merging concepts of waves, femininity (nurturing), and growth, the icon was created. This logo was designed to be printed with a UV spot varnish.

  • SG Heating & Air Conditioning

    A client that didn’t hire me to refresh their logo, but I wanted to do it anyway. After rounds of very different directions they decided to use their old logo in the end. I’ve included my favorite logo concept for my portfolio.

  • Neoqueenhoneybee

    Neoqueenhoneybee was a simple and straightforward cosplay logo. In need of a visual brand for online avenues, the client wanted something simple but classy. The name was already settled and client knew they wanted a honeybee icon. After a few back and forth conversations about the feel of the illustration, the logo was complete.

  • CosAlive

    CosAlive was a fun logo built from the ground up. It's visual purpose was to represent the art of cosplay (costuming) and photography at a glance.

  • Stepping Stones for Women

    Stepping stones was among my first few logo projects and I was excited about helping a new women’s AA (alcoholics anonymous) find it’s visual voice. The client and I spoke at length about the program and her vision. I sent multiple concepts and it seemed all was going according to the original plan, but near the end the client decided to revisit the entire design and go with something simpler.

    The client loved the end product (below), but shown in my portfolio is the logo I would have wanted to create for the client.

Business Card Design

Usually I'll mock up a design in Photoshop, but for the final file I use inDesign.

When you hire me to do your print project, you're not just hiring me for a design. I work with printers to print the best possible card so you don't have to worry about spec questions or possible file compatability issues (that might occur since I use the latest Creative Suite available).

  • Ohlson Public Relations

    Ohlson already had a logo created (with set brand colors) and needed a business card. Following the concept of movement through air with bold diagnals I was able to capture the essence of the logo in the business card. The client chose to handle the printing of their cards.

  • Trinicore

    After the logo was finalized I comped a few business card designs. Unfortunately in the end the logo direction changed. Shown is my favorite version of the business cards designed for Trinicore.

  • Martin Benefit Services

    MBS had a logo and I used the already existing diaganal to create a business card that eched the same element. This was printed with UV spot varnish on matte stock.

  • Pac Strapping Products Inc

    Pac's cards were very straight forward. I took elements from the website to tie in branding for their new business cards. The client chose to handle the printing of their cards.

  • ReStone Inc

    After the ReStone logo was finalized I moved to designing the business card. I kept alot of elements (such as colors and textures) the client has mentioned in a meeting prio when developing the look of the card.

  • Syndicate Strategies

    These cards were a total rebrand; SyndStrat already had a new logo finalized and using the visual queues from the logo I designed the card. The business card was designed for two curved edges and the first print incorporated spot varnish. The second print used cruved edges and edge painting.

  • Turning Tides Transitions

    TTT's core concept was old to new, so the logo was placed on a brown background while the back utilized fresher, lighter colors. The logo was printed with UV spot varnish so it would stand out that much more on a satin finished card.

  • Pierce & Hughes

    The Pierce and Hughes business card was created as a mock up only as the client decided to not get business cards in favor of a site design. I included the comp in the gallery because it was a fun project.

  • Lisa Jo

    Lisa Jo needed a single card to represent two roles. BBQ Guru and Monolith have a partnership together but still maintain their own branding. Using branding elements from both comapnies I created two different designs for the front and back.

  • Ceratopian

    With Cera's card I took elements she loved and created a space dinasaur to represent her. Card was designed to have one front and multiple back (photo) options. Cera-saur created with illustrator.

  • Neoqueenhoneybe

    Neoqueen wanted a vertical card and the ability to have multiple back options. The rest was up to me and the design was pretty simple to complete.

Product Design

Usually I'll mock up a design in Photoshop, but for the final file I use whichever program is best for the print company you or I have chosen.

When you hire me to do your print project, you're not just hiring me for a design. I work with printers to print the best possible product so you don't have to worry about spec questions or possible file compatability issues (that might occur since I use the latest Creative Suite available).

  • Little Ways

    The second CD packaging done for Elva Frye. She had a vision and the imagery was very important as each object had special meaning. She proviced the photography of each piece and I edited and arranged them in the design.

  • Five O'clock

    Elva came to me with an exciting CD packaging project. She knew she wanted it to be colorful and fun, but had so many ideas about what it could look like. We talked about multiple concept directions and after a lengthy convesation we both settled on an alarm clock for the main image. I sent her a mock up, which che adored, and ran with it.

  • Coming Seasons

    I worked with Cailtin's CD packaging project through my full time job. She provided the photography and left the design up to me. After listening to her music and reading through her lyrics I decided to go with a daffodil theme for the entire album design, specifically yellow daffodils. Daffodils symbolize rebirth and new beginnings and yellow symbolizes joy, happiness, and friendship. Caitlin approved the cover design and direction and let me run with the rest of the design work.

Print Ads

  • A Taste for All Palates

    Most recent ad for Doyle. Stock imagery for this was fairly simple, I immediately knew I wanted to go in a more painterly direction, based on the copy. Fortuntaly I found a great watercolor image that fit perfectly. Once approved the rest was simple. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • Fall Festival

    A past ad for Doyle. The direction changed a bit, but after they moved away from the original idea, stock imagery for the new concept was found and approved. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • Elwyn Ball

    A past ad for Doyle. I always enjoy when Doyle needs a new ad, due to the fact that they are so open to all different directions. I had always wanted to do a design using black and white tuxedo imagery. Once the stock image was found and approved the rest was simple. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • Murder in the Mansion II

    After the first Murder in the Mansion theme success they requested another ad with a 20's aesthetic. As with the rest of the ads created for Doyle, stock images found and approved are usually photo manipulated to fit the size ad they need. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • Murder in the Mansion

    The next exciting theme was a murder mystery and I knew exactly what I wanted to do with it. Thankfully Doyle was right on board with my direction. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • Friends of Elwyn Ball

    One of the first ads I created for Doyle and after talking about visual direction I settled on a circus theme. THey had very little edits and loved the idea.(Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

  • NHS Sponsor

    Possibly the first ad I did for Doyle; an obvious golf theme was requested. I found a great stock image and once approved the ad was finalized. (Doyle is a long term client who let's me have alot of freedom in design so the let me run with it.)

Brochures

  • Well Now

    Two panel brochure for healthcare program.

  • Turning Tides Transitions

    Tree panel brochure for a after care care program.

  • Marriage Matters

    Four panel brochure promoting marraige.

  • Act Right

    Three panel brochure for a political campaign.

Postcards

  • Monolith Mailer

    6in x 9in

    A series of postcards to promote BBQ products. Mailed through Valassis

  • CyberQ Mailer

    6in x 9in

    A series of postcards to promote BBQ products. Mailed through Valassis

  • DigiQ Mailer

    6in x 9in

    A series of postcards to promote BBQ products. Mailed through Valassis

Website Design

Coding changes so frequently and sometimes it's hard to keep up; practices that were the preferred norm years ago become irrelevant with new browser capabilities. Designing today I always work responsive. It is too important to how people view sites.

I highly recommend using a Wordpress base since that allows the client to edit content while not worrying about ruinin the site's design. Some are under the impression that Wordpress all looks the same, but just because a template is used as the structure of a site does not mean the end product will not look unique and custom.

  • BBQ Guru

    Site designed through my full time job; when BBQ Guru came to us they were in desperate need of a professional looking site. At the time I was clueless about real BBQing so I had to learn all about BBQ, their products, and their clientele. After a few meetings we had a good idea about what they needed in a site and I designed a few comps for them to choose from. In the end they decided to take some elements from all the versions initially created to make their new site.

    Once the design was approved I built the initial site framework on Bootstrap.

    Visit Client Site

    Before and After

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Chapel Hill Farm & Ranch

    Chapel Hill was a new business in need of a new site for thier farming mission. They already had a logo and gave me complete freedom to create a fun and professional design. I decided to go with paper textures for an immediate natural look. Thier logo used a nice range of earthy browns and mints and they were very easy to integrate into a fresh looking design. The site design didn't change much from the intial comp and once approved the site was built using Bootstrap.

    Visit Client Site

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Martin Benefit Services

    Site design from scratch through my full time job. MBS had a logo already and I decided to use the nice diagonal element in the site's design. Since the site wasn't copy heavy I was able to get away with a more minimal visual concept. They loved the first comp and it was built pretty quickly using Bootstrap.

    Visit Client Site

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Syndicate Pictures

    Site refresh created through my full time job. Syndicate Pictures already had a site but recently changed their logo and wanted a new site to go with it. They had created a few new ads using a color bar concept and following the concept I built their new site using Bootstrap.

    Visit Client Site

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Seedcopa

    Site created from scratch through my full time job. Seedcopa already had their logo and needed a new site so I worked with them to create a comp that matched their vision. The design concept changed very little and once approved I built out the site using Bootstrap.

    Visit Client Site

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Syndicate Strategies

    Site created from scratch through my full time job. Syndicate Strategies is a sub division of Syndicate Pictures, and is relatively young. They had a logo created and wanted to do something unusual but memorable with how they presented their marketing. I worked very closely to see their vision through. Visit Client Site

  • DJ Keating

    Visit Client Site

    Site redesign done through my full time job. My main focus was creating an open, image prominent website to make the most visual impact. The site structure remained the same.

    Before and After

  • Elva Frye

    Site designed from scratch. After designing Elva's Five O'clock album we moved to a much loftier project; her website. Mostly informational it still needed to have minimal ecommerce capabilities for people to be able to purchase her albums or download (paid) her songs. This site was done via HTML, before responsive design was practiced.

    Sadly it seems that the site is no longer up and running but I would love to be able to remake it, but this time include responsive design.

  • Intercommunity Action

    Site redesign built in Worpdress. This was one of the more challenging sites as InterAct had many sub divisions and projects. I worked closely with them to acheive their vision

    About Wordpress

    Wordpress is a content management system that allows everyday users to update and edit their site through a comprehensive dashboard without worrying about messing with coding. Wordpress is also highly customizable and allows for a variety of plugins to extend features and functionality.

    Before and After

  • Southwest Florida Guild

    This was a strange turn of events; in 2009 I designed the site from scratch at my full time job and eight years later I rebuilt the site using Wordpress, exaclty as it looked before.

    Visit Client Site

    About Wordpress

    Wordpress is a content management system that allows everyday users to update and edit their site through a comprehensive dashboard without worrying about messing with coding. Wordpress is also highly customizable and allows for a variety of plugins to extend features and functionality.

    Before and After

  • Alpine Home Care

    Site deisgned from scratch using Wordpress.

    Visit Client Site

    About Wordpress

    Wordpress is a content management system that allows everyday users to update and edit their site through a comprehensive dashboard without worrying about messing with coding. Wordpress is also highly customizable and allows for a variety of plugins to extend features and functionality.

  • Corporate Call Center

    Site redesign done through my full time job. CCC needed a refresh on their site done in Bootstrap. Unfortunately a few years after their site redesign they closed down, but I've archieved the site I built for them.

    Visit Archieved Site

    Before and After

    About Bootstrap

    Bootstrap is a mobile responsive framework using HTML, CSS and JavaScript. To edit sites created with Bootstrap you will need knowledge of how to work with HTML.

  • Mission Public Affairs

    Site design from scratch. This was a unique project as the client wanted his site done in flash with an animated intro.

    Visit Client Site
  • Pierce & Hughes

    Site design from scratch. Lawform site designed through my full time job. This code was written before responsive web design was so accessible and you had to have separate pages for mobile.

    Visit Client Site

Landing Page Design

  • Sudan Annual Report 2017

    SRF needed a PDF annual report turned into a web page in order for select groups to be able to easily view it. Taking elements from the PDF I created their landing template.

    Visit Landing
  • USSC’S Valor Line Landing

    USSC needed landings made from scratch to promote specific products. I created the landing comp in photoshop and once approved built out in html. The landing page is no longer relevant and has been archived.

    Visit Archieved Landing
  • USSC’S FMNA Landing

    USSC needed landings made from scratch to promote specific products. I created the landing comp in photoshop and once approved I decided to try two landing concepts. The client chose the landing that followed the photoshop mock up, but included the parallax version as well. The landing page is no longer relevant and has been archived.

    Visit Archieved Landing Visit Parallax Concept